youcantbuyland
The Brand is not the products, it’s the People. But the People are not a Product, the product is.

Rich Land original (via youcantbuyland)

Except when the brand is a sports team. You could swap the entire “staff” of Manchester United with Arsenal overnight, and people will still follow the brand, not the product (players) of the brand… (not so original - an observation from 99 Percent Invisible about Baseball teams)